60-second product tour
What you'll get when you generate a blueprint
Every section below is the real thing — same components your blueprint renders in. We just populated them with a sample Nintendo Switch 2 preorder campaign.
- 1 full blueprint
- 50 pts
- Distinct ad variations
- 3 angles
- Anchored to TH 2026 benchmarks
- 22 rules
- Average generate time
- <60s
GameHub — Switch 2 Preorder — ฿42,000 / 14 days
Generated 4/23/2026, 4:22:58 AM
Every blueprint exports to Print + PDF, can be refreshed for fresh creative angles, and tracks its own version history.
Campaign name
GameHub | Sales | Switch2 Preorder | May 2026
Objective
Sales
Sales objective is the right call for a high-AOV pre-order — Meta will optimise for users who actually convert, not just clickers, and the conversion data trains the algorithm for the launch follow-up campaign.
Budget strategy
CBO — Campaign Budget Optimization
CBO automatically shifts spend to the winning ad set — ideal for testing 2 ad sets in parallel without manually rebalancing budgets.
Objective-led from the brief — no more generic 'Traffic' campaigns when you're actually selling.
Ad set #1 name
TH-Metro | M 18-34 | Console-Gamers
Location
Bangkok, Nonthaburi, Pathum Thani, Samut Prakan, Chiang Mai, Phuket
Age
18-34
Gender
Men
Languages
Thai, English
Detailed Targeting
Nintendo Switch
Existing Switch owners are by far the most likely upgraders to Switch 2
Video game consoles
Catches console gamers across PlayStation, Xbox, and Nintendo ecosystems
The Legend of Zelda
Zelda is the franchise that drives Switch hardware sales — interest signals real buyer intent
Mario Kart
Mario Kart is the family-friendly Switch flagship — buyers here are platform-committed
Engaged Shoppers
Users who clicked an ad CTA in the last 7 days — disproportionately likely to convert
GameStop
Followers of major gaming retailers signal high purchase intent
Custom / Lookalike audience ideas
- LAL 1% — customers who purchased games/gaming accessories in the last 180 days
- Custom — visitors to your existing Switch product page in the last 90 days
- Engagement — users who watched ≥50% of the Switch 2 trailer
Placements
Facebook Feed · Instagram Feed · Instagram Reels · Facebook Reels
Optimization
Conversions — Purchase
Budget: 1,500 daily
฿1,500/day yields ~5-8 conversions per week — enough to exit Learning Phase within 7 days for a high-AOV product
Ad set #2 name
TH-All | A 28-44 | Family-Gaming-LAL
Location
Thailand (nationwide)
Age
28-44
Gender
All
Languages
Thai, English
Detailed Targeting
Parents (with toddlers and pre-teens)
Parents buying for kids are the second-largest Switch buyer segment after core gamers
Family-friendly video games
Switch 2 is positioned as a family console — this audience is dead-on target
Animal Crossing
Animal Crossing pulled non-hardcore audiences into Switch ownership
Online buyers
Frequent online buyers are less hesitant about pre-order purchases
Custom / Lookalike audience ideas
- LAL 2% — customers who bought family/lifestyle products in store
- Engagement — page followers who saved Switch posts in the last 30 days
Placements
Facebook Feed · Instagram Feed · Stories
Optimization
Conversions — Purchase
Budget: 1,500 daily
Splitting 50/50 with the first ad set gives CBO a real comparison — family audiences usually have lower CTR but higher AOV because they buy bundles
Targeting suggestions pulled live from the Meta Marketing API — never made up.
Open with the fear of missing out — Switch 2 supply is tight, late preorders ship late. Manufactured time pressure.
Hook
Switch 2 preorder closes May 31st Next shipment slot is unconfirmed...
Primary text
Switch 2 preorder closes May 31st Next shipment slot is unconfirmed... 🎮 New Joy-Con 2 + 4K-ready dock included 🎁 ฿2,000 game credit — preorder customers only 🚚 Free nationwide shipping on launch day, June 5 💳 0% interest for 10 months via KBank ✅ 1-year Thailand warranty included 📩 DM us to reserve 🔗 Or order through the website
Headline (33/40)
Switch 2 Preorder — closes May 31
Description (20/30)
+ ฿2,000 game credit
CTA Button
Sell the dream of a Sunday where the family plays around one screen — cut to the image, away from the phone-glued kid.
Hook
The Sunday your kid won't ask for the iPad because the game is on the dinner table This is Switch 2
Primary text
The Sunday your kid won't ask for the iPad because the game is on the dinner table This is Switch 2 👨👩👧 Up to 4 players on a single pair of Joy-Cons 🏠 Hooks up to your 4K TV — or take it to the bedroom 🎮 New Mario Kart World ships with the console ⏰ 30-minute sessions are enough — unlike mobile gacha ☕ Parents can sit and watch instead of squinting at a phone 📩 DM us to ask which bundle fits your family 🔗 See bundles and pricing on the site
Headline (36/40)
Switch 2 — play together as a family
Description (16/30)
0% for 10 months
CTA Button
Lean on the Switch 1 install base (~1.5M in TH) to manufacture 'everyone else is upgrading, why are we waiting?' tension.
Hook
1.5 million Switch owners in Thailand alone are moving to Switch 2
Primary text
1.5 million Switch owners in Thailand alone are moving to Switch 2 ⚡ 4× faster — load times you can feel 📺 4K HDR on your TV, not just 1080p docked 🕹️ New Joy-Cons — 90% less drift (Nintendo claim) 💾 100% save-data transfer from your old Switch 🎁 Trade in your Switch 1 — up to ฿4,500 off 📩 DM us to check your trade-in value 🔗 Or fill in the trade-in form (2 minutes)
Headline (35/40)
Upgrade from Switch 1 — save ฿4,500
Description (18/30)
Trade-in available
CTA Button
Three angles, three psychological levers — built to A/B test which one resonates with your market.
When CPM rises or a winner emerges, regenerate creative on top of the same targeting and budget — for 25 points.
Switch 2 preorder closes May 31st Next shipment slot is unconfirmed...
Kid asking for an iPad again? Make this birthday a Switch 2 instead Watch what happens...
After 3+ days, paste your numbers and get a structured analysis — verdict, key findings, angle keep/kill, and one clear next move.
ROAS 2.4× is below the 3.5× target — Angle 1 (FOMO) is over-delivering, but Angle 2 is dragging the blended average down.
Key findings
- ·Angle 1 FOMO is hitting 4.1× ROAS — above target, deserves more budget
- ·Angle 2 Family is at ฿2,400 CPA — above the ฿900-1,800 healthy band
- ·Blended CPM ฿165 is inside the expected range — audience isn't fatigued yet
- ·CVR averaging 1.6% — below mid-band, suggesting landing page or checkout friction
Keep running
- Pain Point — FOMO
- Social Proof — Upgrade Path
Pause
- Aspiration — Family Magic
Next action
Pause Angle 2 (Family Magic) in both ad sets. Duplicate Angle 1 (FOMO) inside the TH-Metro ad set with a +20% budget bump to ฿1,800/day.
Two small UI snippets that come standard with every blueprint.
On the dashboard
Your past Check-My-Results runs
- Needs attention1d ago · Spent ฿42,000
ROAS 2.4× below target — pause Angle 2
- On track5d ago · Spent ฿29,800
ROAS 3.6× on target — hold until day 14
- Scale now8d ago · Spent ฿20,500
Angle 1 ROAS 5.2× — bump budget 30%
- CPM
- ฿110 - ฿180 per 1,000 impressions
- CPC
- ฿8 - ฿15
- CTR
- 1.4% - 2.6%
- Reach
- 180,000 - 280,000 people
- Results
- 15-30 preorders over 14 days
Objective-specific KPIs
- ROAS
- 3.5× - 6.0×
- CPA
- ฿900 - ฿1,800
- CVR
- 1.8% - 3.5%
- AOV
- ฿18,500 - ฿22,000
Switch 2's ~฿18,000 AOV means a single conversion already pays out — set 3.5× as the floor to keep margin healthy after COGS and shipping.
A ฿1,800 CPA still leaves ~7-9% margin on a high-AOV product. If CPA exceeds ฿2,200, pause and review.
Pre-order conversion rates run lower than impulse-buy products — below 1.5% means the landing page is the bottleneck.
An AOV above the bare console price means customers are taking bundles — that's a signal the creative is selling 'ready-to-play' well.
Benchmark Signals
- CPMAbove TH avg
TH gaming-vertical CPM 2026 averages ฿80-130 — this is slightly elevated because the launch competes with Nintendo's June 5 push.
- CPAOn target
Healthy CPA for ฿18,000+ pre-orders sits at ฿800-2,000 — this range fits without margin concerns.
- ROASStrong
ROAS above 3× for a console launch is healthy — TH median sits at 2.8×-3.2×.
- CVRNormal
CVR for high-ticket pre-orders in the TH market is typically 1.5%-3.0% — this is mid-range.
- AOVAbove avg
AOV exceeding the bare console price indicates bundles are attaching — that's a creative + offer-clarity signal.
Benchmarks based on TH Meta ecommerce data 2026 — actual results depend on creative quality and offer.
These estimates draw on Meta benchmark data for the TH Gaming/Console vertical in 2026. Real results depend on creative quality, landing-page fit, and the timing of Nintendo's own launch push.
Numbers calibrated to actual TH Meta benchmarks — not US averages applied generically.
- 1Wire Meta Pixel + Conversions API before pressing Publish — fire the standard 'Purchase' event on the order-confirmation page
- 2Upload a Custom Audience from your CRM — customers who bought games/gaming gear in the last 180 days — to seed LAL 1%
- 3Prepare 9:16 and 1:1 creatives for all 3 angles — Reels outperform Feed by 25-40% for gaming in TH
- 4Open with 50% of the planned daily budget on Day 1 — watch CPM for 48 hours before ramping to full budget on Day 3
- 5Add UTM tracking to every link — so you can split performance between the 3 angles and 2 ad sets cleanly in your analytics
Ship with Pixel + Conversions API wired correctly the first time. No tracking debt.
Check these every day to get your campaign out of Learning Phase.
Day 1–2
Setup & delivery check
Day 1-2 — check ad set Status. Should hit 'Learning' within 6 hours. If you see 'Error' or 'Not Delivering', it's almost always Pixel-not-firing or a declined payment method. Fix first, then resume — don't touch budgets yet.
Day 3
First real signal — CPM
Day 3 — first real signal is CPM. Target range is ฿110-180 per 1,000 impressions. Inside the range = on track. Above ฿220 (20%+ over) → open Audience Overlap Tool to check for ad-set overlap. Above ฿270 (50%+ over) → audience is too narrow, test Broad targeting.
Day 7
Learning phase exit
Decision dayDay 7 — Learning Phase exit check. You need ≥50 conversions in 7 days to exit. Above 50: keep the lowest-CPA angle, pause the other two. Below 30: budget is too low, increase by 30%. Between 30-49: hold for 3 more days before deciding.
Day 14
Scale or refresh decision
Decision dayDay 14 — scale-or-refresh decision. Compare actual ROAS against the 3.5× target. At/above target → duplicate the winning ad set with +20% budget. Below target → use Refresh Angles (25 pts) for new creative. Don't manually edit current creative — the algorithm will need to re-learn either way.
What to look at, day by day — with thresholds drawn from your blueprint's own estimates.
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