60-second product tour
What you'll get when you generate a blueprint
Every section below is the real thing — same components your blueprint renders in. We just populated them with a sample Nintendo Switch 2 preorder campaign.
- 1 full blueprint
- 50 pts
- Distinct ad variations
- 3 angles
- Anchored to TH 2026 benchmarks
- 22 rules
- Average generate time
- <60s
GameHub — Switch 2 Preorder — ฿42,000 / 14 days
Generated 6/7/2026, 5:46:55 PM
Every blueprint exports to Print + PDF, can be refreshed for fresh creative angles, and tracks its own version history.
Campaign at a Glance
Objective
Sales
Budget
฿42,000 over 14 days (avg ฿3,000/day)
Audience
Bangkok, Nonthaburi, Pathum Thani, Samut Prakan, Chiang Mai, Phuket
18-34 · Thai, English
Ad Angles
Campaign name
GameHub | Sales | Switch2 Preorder | May 2026
Objective
Sales
Sales objective is the right call for a high-AOV pre-order — Meta will optimise for users who actually convert, not just clickers, and the conversion data trains the algorithm for the launch follow-up campaign.
Budget strategy
CBO — Campaign Budget Optimization
CBO automatically shifts spend to the winning ad set — ideal for testing 2 ad sets in parallel without manually rebalancing budgets.
Objective-led from the brief — no more generic 'Traffic' campaigns when you're actually selling.
Ad set #1 name
TH-Metro | M 18-34 | Console-Gamers
Location
Bangkok, Nonthaburi, Pathum Thani, Samut Prakan, Chiang Mai, Phuket
Age
18-34
Gender
Men
Languages
Thai, English
Detailed Targeting
Nintendo Switch
Existing Switch owners are by far the most likely upgraders to Switch 2
Video game consoles
Catches console gamers across PlayStation, Xbox, and Nintendo ecosystems
The Legend of Zelda
Zelda is the franchise that drives Switch hardware sales — interest signals real buyer intent
Mario Kart
Mario Kart is the family-friendly Switch flagship — buyers here are platform-committed
Engaged Shoppers
Users who clicked an ad CTA in the last 7 days — disproportionately likely to convert
GameStop
Followers of major gaming retailers signal high purchase intent
AND must also match (Narrow Audience)
Switch 2 at ฿18,000+ needs ready-to-buy users — Console gamers ∩ Online buyers focuses spend
Frequent online shoppers
Filters to people who actually transact online — Switch 2 pre-orders close on the web
Online buyers
Layers buyer-readiness on top of console interest to cut tire-kickers
Custom / Lookalike audience ideas
- LAL 1% — customers who purchased games/gaming accessories in the last 180 days
- Custom — visitors to your existing Switch product page in the last 90 days
- Engagement — users who watched ≥50% of the Switch 2 trailer
Placements
Facebook Feed · Instagram Feed · Instagram Reels · Facebook Reels
Optimization
Conversions — Purchase
Budget: 1,500 daily
฿1,500/day yields ~5-8 conversions per week — enough to exit Learning Phase within 7 days for a high-AOV product
Ad set #2 name
TH-All | A 28-44 | Family-Gaming-LAL
Location
Thailand (nationwide)
Age
28-44
Gender
All
Languages
Thai, English
Detailed Targeting
Parents (with toddlers and pre-teens)
Parents buying for kids are the second-largest Switch buyer segment after core gamers
Family-friendly video games
Switch 2 is positioned as a family console — this audience is dead-on target
Animal Crossing
Animal Crossing pulled non-hardcore audiences into Switch ownership
Online buyers
Frequent online buyers are less hesitant about pre-order purchases
Custom / Lookalike audience ideas
- LAL 2% — customers who bought family/lifestyle products in store
- Engagement — page followers who saved Switch posts in the last 30 days
Placements
Facebook Feed · Instagram Feed · Stories
Optimization
Conversions — Purchase
Budget: 1,500 daily
Splitting 50/50 with the first ad set gives CBO a real comparison — family audiences usually have lower CTR but higher AOV because they buy bundles
Targeting suggestions pulled live from the Meta Marketing API — never made up.
Open with the fear of missing out — Switch 2 supply is tight, late preorders ship late. Manufactured time pressure.
Hook
70 / 125Switch 2 preorder closes May 31st Next shipment slot is unconfirmed...
Primary text
Switch 2 preorder closes May 31st Next shipment slot is unconfirmed... Every Nintendo TH shipment runs short of demand — reserve before May 31 and your console ships in the launch wave on June 5. Miss this window and you're waiting until Q3 at the earliest, per the local distributor. The preorder queue is still open — but the door closes at midnight on May 31. 🎮 New Joy-Con 2 + 4K-ready dock — full kit, no upsells 🎁 ฿2,000 game credit — preorder customers only 🚚 Free nationwide shipping on launch day, June 5 — same day as retail 💳 0% interest for 10 months via KBank — works out to ฿1,800/month ✅ 1-year Thailand warranty — not a parallel-import unit 📦 Real stock arriving — not a wait-and-see overseas import ⚡ Live stock count updates every 6 hours in the DM Customers who preordered Switch 1 back in 2017 all received their consoles on day one — this launch uses the same warehouse and logistics pipeline. 📩 DM us to reserve and check the live queue 🔗 Or place the order on the website
Headline
33 / 40Switch 2 Preorder — closes May 31
Description
20 / 30+ ฿2,000 game credit
CTA Button
Sell the dream of a Sunday where the family plays around one screen — cut to the image, away from the phone-glued kid.
Hook
99 / 125The Sunday your kid won't ask for the iPad because the game is on the dinner table This is Switch 2
Primary text
The Sunday your kid won't ask for the iPad because the game is on the dinner table This is Switch 2 Not just a console — a shared space the whole family can sit around. The new Mario Kart World runs four players on one pair of Joy-Cons, no extra controllers needed. Dock it for 4K on the living-room TV, or pop it out and play on a 7-inch screen in the bedroom. 👨👩👧 Up to 4 players on a single pair of Joy-Cons — no second controller purchase 🏠 Hooks up to your 4K TV — or take it to the bedroom 🎮 New Mario Kart World ships with the console — playable day one ⏰ 30-minute sessions work — no marathon mobile-gacha stretches ☕ Parents can watch alongside, no squinting at a phone screen 🔋 6 hours of battery without plugging in 🎒 530g — fits in a backpack for weekend trips Full 1-year Thailand warranty — Joy-Con drift or a frozen console gets a 7-day replacement, no shipping back to Japan. 📩 DM us to ask which bundle fits your family 🔗 See bundles and pricing on the site
Headline
36 / 40Switch 2 — play together as a family
Description
16 / 300% for 10 months
CTA Button
Lean on the Switch 1 install base (~1.5M in TH) to manufacture 'everyone else is upgrading, why are we waiting?' tension.
Hook
66 / 1251.5 million Switch owners in Thailand alone are moving to Switch 2
Primary text
1.5 million Switch owners in Thailand alone are moving to Switch 2 You can see it at the trade-in counters in Siam and Central — old consoles coming in every weekend this past month. Everyone upgrading gets the same thing: old games load faster, the picture is sharper, new releases start flowing into the Library. What most people miss — your old save data transfers across in full. No starting Zelda over. ⚡ 4× faster — load times you can feel immediately 📺 4K HDR on your TV, not just 1080p docked like the old model 🕹️ New Joy-Cons — 90% less drift (Nintendo claim) 💾 100% save-data transfer from Switch 1 — keep your Zelda progress 🎁 Trade in your Switch 1 — up to ฿4,500 off 🛡️ Thailand warranty covers Joy-Con drift replacements during the year 📦 New console arrives June 5 — free nationwide shipping Top trade-in price is ฿4,500 for the Switch OLED — Lite trades at ฿2,500, original models still earn ฿1,500. 📩 DM us to check your trade-in value 🔗 Or fill in the trade-in form (2 minutes)
Headline
35 / 40Upgrade from Switch 1 — save ฿4,500
Description
18 / 30Trade-in available
CTA Button
Three angles, three psychological levers — built to A/B test which one resonates with your market.
Refresh Angles — fresh creative in 60 seconds
When CPM rises or a winner emerges, regenerate creative on top of the same targeting and budget. 20 points per Refresh.
Switch 2 preorder closes May 31st Next shipment slot is unconfirmed...
Kid asking for an iPad again? Make this birthday a Switch 2 instead Watch what happens...
Check My Results — AI diagnosis
After 3+ days, paste your numbers and get a structured analysis — verdict, key findings, angle keep/kill, and one clear next move.
ROAS 2.4× is below the 3.5× target — Angle 1 (FOMO) is over-delivering, but Angle 2 is dragging the blended average down.
Key findings
- ·Angle 1 FOMO is hitting 4.1× ROAS — above target, deserves more budget
- ·Angle 2 Family is at ฿2,400 CPA — above the ฿900-1,800 healthy band
- ·Blended CPM ฿165 is inside the expected range — audience isn't fatigued yet
- ·CVR averaging 1.6% — below mid-band, suggesting landing page or checkout friction
Keep running
- Pain Point — FOMO
- Social Proof — Upgrade Path
Pause
- Aspiration — Family Magic
Next action
Pause Angle 2 (Family Magic) in both ad sets. Duplicate Angle 1 (FOMO) inside the TH-Metro ad set with a +20% budget bump to ฿1,800/day.
Two small UI snippets that come standard with every blueprint.
On the dashboard
Your past Check-My-Results runs
- Needs attention1d ago · Spent ฿42,000
ROAS 2.4× below target — pause Angle 2
- On track5d ago · Spent ฿29,800
ROAS 3.6× on target — hold until day 14
- Scale now8d ago · Spent ฿20,500
Angle 1 ROAS 5.2× — bump budget 30%
- CPM
- ฿110 - ฿180 per 1,000 impressions
- CPC
- ฿8 - ฿15
- CTR
- 1.4% - 2.6%
- Reach
- 180,000 - 280,000 people
- Results
- 15-30 preorders over 14 days
Objective-specific KPIs
- ROAS
- 3.5× - 6.0×
- CPA
- ฿900 - ฿1,800
- CVR
- 1.8% - 3.5%
- AOV
- ฿18,500 - ฿22,000
Switch 2's ~฿18,000 AOV means a single conversion already pays out — set 3.5× as the floor to keep margin healthy after COGS and shipping.
A ฿1,800 CPA still leaves ~7-9% margin on a high-AOV product. If CPA exceeds ฿2,200, pause and review.
Pre-order conversion rates run lower than impulse-buy products — below 1.5% means the landing page is the bottleneck.
An AOV above the bare console price means customers are taking bundles — that's a signal the creative is selling 'ready-to-play' well.
Benchmark Signals
- CPMAbove TH avg
TH gaming-vertical CPM 2026 averages ฿80-130 — this is slightly elevated because the launch competes with Nintendo's June 5 push.
- CPAOn target
Healthy CPA for ฿18,000+ pre-orders sits at ฿800-2,000 — this range fits without margin concerns.
- ROASStrong
ROAS above 3× for a console launch is healthy — TH median sits at 2.8×-3.2×.
- CVRNormal
CVR for high-ticket pre-orders in the TH market is typically 1.5%-3.0% — this is mid-range.
- AOVAbove avg
AOV exceeding the bare console price indicates bundles are attaching — that's a creative + offer-clarity signal.
Benchmarks based on TH Meta ecommerce data 2026 — actual results depend on creative quality and offer.
These estimates draw on Meta benchmark data for the TH Gaming/Console vertical in 2026. Real results depend on creative quality, landing-page fit, and the timing of Nintendo's own launch push.
Numbers calibrated to actual TH Meta benchmarks — not US averages applied generically.
- 1Wire Meta Pixel + Conversions API before pressing Publish — fire the standard 'Purchase' event on the order-confirmation page
- 2Upload a Custom Audience from your CRM — customers who bought games/gaming gear in the last 180 days — to seed LAL 1%
- 3Prepare 9:16 and 1:1 creatives for all 3 angles — Reels outperform Feed by 25-40% for gaming in TH
- 4Open with 50% of the planned daily budget on Day 1 — watch CPM for 48 hours before ramping to full budget on Day 3
- 5Add UTM tracking to every link — so you can split performance between the 3 angles and 2 ad sets cleanly in your analytics
Check these every day to get your campaign out of Learning Phase.
Day 1–2
Setup & delivery check
Day 1-2 — check ad set Status. Should hit 'Learning' within 6 hours. If you see 'Error' or 'Not Delivering', it's almost always Pixel-not-firing or a declined payment method. Fix first, then resume — don't touch budgets yet.
Day 3
First real signal — CPM
Day 3 — first real signal is CPM. Target range is ฿110-180 per 1,000 impressions. Inside the range = on track. Above ฿220 (20%+ over) → open Audience Overlap Tool to check for ad-set overlap. Above ฿270 (50%+ over) → audience is too narrow, test Broad targeting.
Day 7
Learning phase exit
Decision dayDay 7 — Learning Phase exit check. You need ≥50 conversions in 7 days to exit. Above 50: keep the lowest-CPA angle, pause the other two. Below 30: budget is too low, increase by 30%. Between 30-49: hold for 3 more days before deciding.
Day 14
Scale or refresh decision
Decision dayDay 14 — scale-or-refresh decision. Compare actual ROAS against the 3.5× target. At/above target → duplicate the winning ad set with +20% budget. Below target → use Refresh Angles (20 pts per Refresh) for new creative. Don't manually edit current creative — the algorithm will need to re-learn either way.
What to look at, day by day — with thresholds drawn from your blueprint's own estimates.
Ship with Pixel + Conversions API wired correctly the first time. No tracking debt.
All of this for ฿37
First-timers can run this — we've already done the strategy for you.
