Resources Playbook
This isn't textbook theory—it's a battle-tested playbook. Discover the Founder's Meta Ads framework that scales daily spend from ฿500 to a massive ฿1.8 Million. We're diving deep into the exact strategies used by world-class advertisers—all meat, no fluff. And remember: we didn't write this to rank on Google; we wrote it to drive your profit.
57 articles
- Budgeting
Google Ads Shared Budget: pros, cons, and when to use it
A Shared Budget isn't a housekeeping feature. It's a call about who controls your money: you or Google. Pool the wrong campaigns and your budget drains.
4 min readRead article - Strategy
Can TikTok Ads work for B2B? TikTok vs LinkedIn in Thailand
B2B doesn't mean LinkedIn by default. In Thailand most B2B buyers are SMB owners scrolling TikTok — pick the platform by who signs the cheque, not reputation.
5 min readRead article - Analytics
Cost per Result vs ROAS: which metric should you actually use?
ROAS isn't a universal scorecard. It only works for value-tracked sales campaigns — see the right success metric for sales, lead gen, traffic and awareness.
5 min readRead article - Targeting
Broad Match Modifier is gone: how Google match types changed and what to do
The + symbol in Google Ads stopped working back in 2021. Old BMM keywords you copied now run as full broad match and quietly burn budget — here's the fix.
4 min readRead article - Strategy
TikTok LIVE Ads explained: opportunities and traps for Thai live commerce
TikTok LIVE Ads aren't just a boost button. They're the one ad format where you bet budget on a live host. Here's when to run them and when to skip them.
4 min readRead article - Analytics
How to set up Google Ads conversion tracking (and verify it's accurate)
A Google Ads tag that's installed isn't a tag that's correct. Here's how to set up conversion tracking and the tests that prove your numbers aren't lying.
5 min readRead article - Strategy
Carousel vs single image vs video on Meta: which format fits your objective?
Most founders pick Meta ad format by what's easy to make, not what the campaign needs. Here's how to match carousel, single image and video to your objective.
5 min readRead article - Strategy
Dynamic Search Ads (DSA): which businesses should actually use it?
DSA lets Google write your headlines straight from your website — a weapon for big sites, a budget leak for small ones. Here's who should run it and who shouldn't.
5 min readRead article - Targeting
TikTok Lookalike vs Meta Lookalike: why your Meta playbook fails
Copying your Meta 1% Lookalike straight to TikTok is why your first campaign flops. TikTok is content-led, not audience-led — here's how to build one right.
4 min readRead article - Analytics
What is the Meta Ads attribution window? Why 1-day click halves your ROAS
Switched your Meta attribution window from 7-day to 1-day click and ROAS dropped by half? Your real revenue didn't move. Here's how to read the numbers right.
4 min readRead article
