Resources Playbook
This isn't textbook theory—it's a battle-tested playbook. Discover the Founder's Meta Ads framework that scales daily spend from ฿500 to a massive ฿1.8 Million. We're diving deep into the exact strategies used by world-class advertisers—all meat, no fluff. And remember: we didn't write this to rank on Google; we wrote it to drive your profit.
57 articles
- Strategy
TikTok Ad Fatigue: 4 Signs Your Creative Is Burned Out (And How Often to Refresh)
TikTok creative burns out 2–3x faster than Meta. Here are 4 signals to catch before CTR tanks, plus the exact refresh sequence founders actually use.
5 min readRead article - Analytics
Landing page experience score: why a bad page makes every Google click cost more
A bad landing page inflates your Google Ads CPC no matter how high you bid. Here's what Google actually measures and how to fix it in the right order.
6 min readRead article - Strategy
TikTok Shop Ads vs In-Feed Ads: which structure works for eCommerce?
TikTok Shop Ads vs In-Feed Ads — they're not rivals. They solve different problems. Here's the decision framework before you waste budget on the wrong structure.
4 min readRead article - Strategy
Negative keywords in Google Ads: stop paying for traffic that will never buy
Negative keywords stop Google from wasting your budget on clicks that won't convert. Here's how to find junk search terms and block them in under 30 minutes.
4 min readRead article - Targeting
Google Ads Keyword Match Types: how Broad, Phrase, and Exact actually work — and which to use first
Google Ads Keyword Match Types explained: why most beginners start with Broad Match and burn their budget — and the right order to use Broad, Phrase, and Exact.
5 min readRead article - Strategy
TikTok Ads vs Meta Ads: which platform is worth your budget?
TikTok Ads vs Meta Ads for Thai SMB founders. Which platform fits your product, budget, and stage? A decision framework, not a generic guide.
5 min readRead article - Strategy
Google Ads Smart Bidding: Target CPA vs Target ROAS — which one fits your campaign?
Target CPA vs Target ROAS isn't about which performs better. It's a data readiness question. Here's the framework — with conversion volume thresholds and target-setting rules.
5 min readRead article - Strategy
Performance Max vs Search campaigns: which should Thai founders actually use?
Performance Max isn't always the upgrade Google makes it sound like. Under 30 conversions/month, Search campaigns still win. Here's the decision framework.
5 min readRead article - Analytics
Google Ads Quality Score: the number that lets you pay less CPC than competitors who bid more
Quality Score determines what you actually pay per click — not just where you rank. A score of 8 can beat a competitor's 2× bid. Here's the math and how to fix a low score.
4 min readRead article - Copywriting
How to write Meta ad hooks that stop the scroll in Thailand
Most founders pick the product photo first and write the hook last. That's backwards. Here's a 3-pattern framework for writing Meta ad hooks that stop Thai users mid-scroll.
4 min readRead article
